Sustainability / Consumption

We have to optimise the use of resources, even renewable resources, through responsible consumption. And going one step further, today's society demands products that are integrated in a natural cycle, products that come from Nature, are recyclable, and eventually return to Nature, so that they enable human needs to be satisfied in harmony with Nature's own capabilities. And few products like paper are able to satisfactorily fulfil all the requirements that the consumer of the future in this recycling and bio-consumer society is already demanding.

Technology, innovation and research are fundamental for industries based on natural cycles such as the pulp and paper industry to make society's aspirations come true. The answer lies in Nature itself, which innovates unceasingly in order to guarantee its own future.

In the pulp and paper sector, that future has already started, with intelligent products that interact with the consumer (heat sensitive papers that tell you whether a fruit is ripe or not, paper and board packaging capable of storing medical data and reminding you when you need to take your medicine), paper batteries, fibre screens made from cellulose, etc.

Paper is a product integrated in a natural cycle, the carbon cycle, the basic biological cycle. Throughout the day, we resort over and over again to paper-based products to satisfy a wide range of our needs. We use paper and board packaging to protect and transport our purchases, to communicate with others, to acquire information and education. We use paper-based products in our personal hygiene, during our leisure time, at work, in the kitchen...

FIND OUR MORE…

The paper cycle, the life cycle
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Tree, Paper, Planet. A cycle with which all we win (in Spanish)
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Practical Guide for Buying Paper (in Spanish)
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